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Addaia Arizmendi

Addaia Arizmendi

Specialist in Innovation and Digital Transformation

Addaia Arizmendi is currently working to expand opportunities in the Innovation and Digital Transformation Department at the World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.  For the past 6 years she has been focusing on the design and implementation of sustainable tourism development initiatives through public-private collaboration.  She has worked extensively in the development of initiatives aimed at consolidating public-private alliances to achieve the sustainable development goals along with member relations, education in tourism, gastronomy tourism, adventure tourism, and, now, applying them to innovation and digital transformation strategies.   She holds a dual Bachelor’s degree in Political Science and Human Rights with a Master’s degree in International Relations.  Her prior experience includes working with NGOs and international organizations.